Shopify vs Etsy | Which Platform is Better for Your Business?
Deciding where to sell your products online can feel like choosing between coffee and tea — both are great, but they serve different vibes (and purposes). If you're a product-based business owner wondering whether Shopify or Etsy is the better fit, you’re in the right place. Let’s break down the key differences so you can make an informed decision for your brand.
What is Shopify?
Shopify is a powerful, all-in-one e-commerce platform that allows you to create your own online store from scratch. Think of it as your digital storefront where you control everything — design, branding, products, and checkout experience.
Best for: Brands wanting full creative control and the ability to scale.
What is Etsy?
Etsy, on the other hand, is a popular online marketplace specifically for handmade, vintage, and unique products. Picture a bustling craft fair — you get a booth (your shop) on their platform where you can list your products and reach their built-in audience.
Best for: Sellers looking for quick visibility without needing to build a website.
Key Differences to Consider
1. Branding & Customization:
Shopify: Full creative freedom! Customize your entire store to match your brand’s vibe.
Etsy: Limited customization — your shop will look like, well, an Etsy shop.
2. Audience & Traffic:
Shopify: You’re responsible for driving traffic (SEO, social media, ads).
Etsy: Built-in audience of millions already shopping for unique finds.
3. Selling Fees:
Shopify: Monthly subscription fee with no listing fees (starting at $39/month).
Etsy: $0.20 per listing + transaction fees per sale (can add up fast).
4. Scalability:
Shopify: Designed to grow with you — perfect for expanding product lines and marketing strategies.
Etsy: Great for small-scale selling, but less flexible for long-term brand growth.
5. Control:
Shopify: You own your store and customer data.
Etsy: Etsy controls the platform and can change policies or fees anytime.
So, Which One is Right for You?
Choose Shopify If
You want to build a brand, scale your business, and have full control over design and marketing.
Choose Etsy If
You're testing the waters with handmade products or want a low-barrier way to start selling.
Still not sure which platform fits your business best? I specialize in custom Shopify designs that help product-based businesses thrive with beautifully branded stores that convert. Let’s chat and find the right fit for you!
Looking for more help?
I'd love to answer any questions you have!