Habit At Home

For the Habit At Home project, I collaborated with a small business owner looking to transition into e-commerce by launching a luxury press-on nail brand. The goal was to elevate the brand's image, create a cohesive identity, and design materials that enhanced the customer experience. This project included a complete rebrand, print material designs for client packaging, and the development of a semi-custom Shopify store to facilitate online sales.

Marketing Materials
Website Design
Branding
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Branding

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Website

Built On Shopify
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Marketing Materials

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The rebrand successfully positioned Habit At Home as a luxury, high-end press-on nail brand, setting it apart in the market. The packaging design created a memorable unboxing experience that resonated with customers, adding a personal touch to each order. The Shopify store provided a smooth and professional e-commerce platform, helping the business effectively launch online sales. This holistic approach gave Habit At Home a polished, professional presence, which has helped establish its credibility and attract a growing customer base.

Here's where I came in

  • Rebranding: Crafted a luxurious and modern brand identity that aligned with the client’s vision for Habit At Home, including a new logo, color palette, and typography.
  • Packaging Design: Designed high-quality, visually appealing print materials for packaging, such as custom mailer inserts and thank-you cards, ensuring a cohesive unboxing experience for customers.
  • Shopify Store Setup: Developed and customized a semi-custom Shopify store, integrating essential e-commerce features like product listings, payment gateways, and a user-friendly layout that reflects the brand's luxury appeal.
  • User Experience Design: Focused on creating an intuitive and aesthetically pleasing shopping experience, ensuring that customers could easily navigate the site, browse products, and complete their purchases seamlessly.

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