Kayliegh Johnson Photography

I successfully booked and managed a comprehensive web design and brand identity project for Kayliegh Johnson Photography, a boutique photography studio specializing in wedding and portrait photography. The goal was to create a cohesive brand identity and a visually stunning, user-friendly website that reflected the elegance and style of Kayliegh Johnson's work.

Marketing Materials
Website Design
Branding
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Branding

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Website

Built On Showit
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Marketing Materials

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The project culminated in the successful launch of the Kayliegh Johnson Photography website, which received acclaim for its elegant design, user-friendly interface, and alignment with the newly developed brand identity. The cohesive brand and engaging website significantly enhanced Kayliegh’s online presence, leading to increased client inquiries and bookings.

Here's where I came in

Client Consultation and Booking

  • Conducted initial consultations to understand Kayliegh’s artistic vision, business objectives, and target audience.
  • Developed a detailed project proposal that included the brand identity design, website strategy, timeline, and deliverables, securing Kayliegh's agreement and booking the project.

Brand Identity Design

  • Created a comprehensive brand identity for Kayliegh Johnson Photography, starting with a brand discovery phase to define the brand's values, personality, and positioning.
  • Designed key brand elements including a logo suite, color palette, typography, and visual style guide to ensure a consistent and recognizable brand image.
  • Developed brand collateral such as business cards, social media templates, and marketing materials to reinforce the brand across all touchpoints.

Design Phase

  • Led Kayliegh through the design phase, beginning with wireframes to establish the website’s structure and layout.
  • Utilized Figma and Adobe Illustrator to create high-fidelity mockups and interactive prototypes, incorporating client feedback to refine the designs.
  • Focused on creating a responsive design that ensured a seamless user experience across desktops, tablets, and mobile devices.

Development and Implementation

  • Translated the approved designs into a functional website using Showit, leveraging the platform's customization capabilities to meet Kayliegh’s specific needs.
  • Integrated essential features such as an image gallery, booking form, and client testimonials to enhance the website's functionality and user engagement.
  • Ensured SEO best practices were followed to improve the website’s visibility and search engine ranking.

Launch and Post-Launch Support

  • Conducted thorough testing to ensure the website’s performance, usability, and compatibility across different browsers and devices.
  • Launched the website on the Showit platform, ensuring a smooth transition and minimal downtime.
  • Provided post-launch support, including training Kayliegh on content management and offering ongoing maintenance services to address any issues and implement updates.

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