The Lash Collective

I successfully booked and managed an extensive project for The Lash Collective, a premier lash studio specializing in eyelash extensions and beauty services. The goal was to develop a strong brand identity and a visually appealing, user-friendly website that showcased the studio's services and attracted new clients. Additionally, I created comprehensive marketing materials to support their promotional efforts.

Marketing Materials
Website Design
Branding
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Branding

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Website

Showit
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Marketing Materials

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The project culminated in the successful launch of The Lash Collective's website, which received positive feedback for its elegant design, user-friendly interface, and alignment with the newly developed brand identity. The cohesive brand and engaging website significantly enhanced the studio’s online presence, leading to increased client inquiries and bookings. The marketing materials effectively supported promotional activities, contributing to the studio’s growth and visibility.

Here's where I came in

Client Consultation and Booking

  • Conducted initial consultations to understand The Lash Collective’s vision, business goals, and target market.
  • Developed a detailed project proposal outlining the brand identity design, website strategy, marketing materials, timeline, and deliverables, securing the client’s agreement and booking the project.

Brand Identity Design

  • Created a cohesive brand identity for The Lash Collective, beginning with a brand discovery phase to define the studio's values, personality, and market positioning.
  • Designed key brand elements including a logo suite, color palette, typography, and a visual style guide to ensure a consistent and recognizable brand image.
  • Developed brand collateral such as business cards, appointment cards, social media templates, and signage to reinforce the brand across all client touchpoints.

Design Phase

  • Led the client through the design phase, starting with wireframes to establish the website’s structure and layout.
  • Utilized tools like Figma and Adobe Illustrator to create high-fidelity mockups and interactive prototypes, incorporating client feedback to refine the designs.
  • Focused on creating a responsive design to ensure a seamless user experience across desktops, tablets, and mobile devices.

Development and Implementation

  • Translated the approved designs into a fully functional website using Showit, leveraging the platform's customization capabilities to meet The Lash Collective’s specific needs.
  • Integrated essential features such as a service menu, booking form, client testimonials, and a photo gallery to enhance the website’s functionality and user engagement.
  • Ensured SEO best practices were followed to improve the website’s visibility and search engine ranking.

Marketing Material Creation

  • Designed a suite of marketing materials to support The Lash Collective’s promotional efforts, including digital and print advertisements, flyers, and email newsletters.
  • Developed social media content templates to maintain a consistent brand presence across platforms and drive engagement.

Launch and Post-Launch Support

  • Conducted thorough testing to ensure the website’s performance, usability, and compatibility across different browsers and devices.
  • Launched the website on the Showit platform, ensuring a smooth transition and minimal downtime.
  • Provided post-launch support, including training the client on content management and offering ongoing maintenance services to address any issues and implement updates.

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